Understanding Customer Lifetime Value (CLV)
Understanding customer lifetime value CLV to help measure profitability, improve retention strategies and make smarter marketing decisions.
How to Craft a Marketing Offer Clients Can’t Refuse
How to Craft a Marketing Offer Clients Can’t Refuse by creating proposals that drive sales, solve problems and boost conversions.
Writing Value Propositions That Sell
Writing Value Propositions That Sell by crafting clear offers that attract customers, highlight benefits and boost conversions.
Storytelling in Marketing Campaigns
Storytelling in marketing campaigns boosts engagement, builds brand recall and connects with audiences through powerful narratives
The Psychology of Persuasion in Marketing
Explore the psychology of persuasion in marketing and learn how to influence decisions using proven behavioural triggers and frameworks.
Copywriting Fundamentals for Digital Marketing
How to use copywriting fundamentals for digital marketing to craft benefit‑driven messages that engage your audience and drive action.
Market Research Techniques for Beginners
Market research techniques for beginners to plan, collect and analyse data, understand customers and guide smarter business decisions.
Branding Basics: Logos, Colors, and Messaging
Branding basics logos colors messaging: learn how to unify your logo, colour palette and voice to build brand recognition and trust.
Understanding the 4 Ps of Marketing: Product, Price, Place, Promotion
Explore the 4 Ps of marketing — product, price, place, promotion — to build a strategy that wins customers and drives growth
Introduction to Marketing for Virtual Assistants
Introduction to Marketing for Virtual Assistants: Learn core Marketing skills, keyword strategies and technical steps VAs can offer to boost clients’ visibility.