Build Marketing Strategies That Actually Work — with AI in Your Toolkit
Who This Course Is For
- Virtual Assistants (VAs): Learn how to step into a strategic role and guide clients with confidence.
- Business Owners: Stop guessing at marketing — build a clear plan that delivers ROI.
- Freelancers & Marketers: Go beyond task execution by offering valuable strategic insights.
Why It Matters
Without a strategy, marketing feels scattered. With one, every post, ad, or email has a purpose — moving customers closer to buying. This course gives you the tools to:
- Eliminate wasted marketing spend
- Focus on actions that drive measurable growth
- Build campaigns that are consistent, predictable, and scalable
What’s included in the course?
- Live weekly online lessons with step-by-step guidance, techniques, and expert tips
- Hands-on exercises to help you apply what you learn
- Revision quizzes to reinforce knowledge and track progress
- Private AI-assisted discussion space to ask questions and get support
- Full access to rewatch the online lessons anytime
- Course certificate upon completing all lessons and quizzes
Learn from a Digital Marketing Strategist
Digital marketing strategy has always required a sharp mind and clear frameworks. But in 2025, the best strategists also use AI as a research, ideation, and analysis tool. This course teaches you both — proven frameworks AND how to use Ai Smart Helper to research faster, build better plans, and optimise results for every client.
What You'll Learn — Including AI Tools
Learn to build complete digital marketing strategies from scratch — and discover how to use AI tools at every step. You’ll cover strategy frameworks, customer journey mapping, campaign planning, KPI setting, performance measurement, and a brand new module on prompt engineering for marketing tasks.
The Foundations of Digital Marketing
A complete map of the digital marketing landscape: SEO, Paid Ads, Social Media, Email, Content, Affiliate, CRO, Analytics, and AI-driven channels. You’ll leave this module knowing how every channel connects — and where AI is reshaping each one.
01
Setting Goals and KPIs
Setting SMART goals, defining KPIs for each channel, and tracking the metrics that matter. NEW: Using Ai Smart Helper to accelerate goal-setting with clients and generate KPI frameworks quickly.
02
Building a Winning Strategy
Customer journey mapping, channel selection, and organic vs paid decisions. NEW: Using Ai Smart Helper for deep competitor research and Claude for strategy document creation and market analysis.
03
Campaign Planning & Execution
Integrated campaigns, budgeting, content calendars. NEW: Using AI to generate campaign briefs, create content calendars instantly, write first-draft copy across channels, and automate client reporting summaries.
04
Measuring & Optimising Performance
Dashboards, data analysis, and optimisation cycles. NEW: Using Google Analytics 4’s AI insights and Ai Smart Helper to interpret data and generate actionable client recommendations.
05
Real Stories. Real Results.
Don’t just take our word for it hear how learners around the world mastered new skills faster than ever.
“I finished a full course in just 5 days and landed a freelance gig the same week!”
Ready to Build the Ai Marketing Skills Every Business Is Looking For?
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