Learn How to Build Campaigns That Drive Real Business Growth
Who This Course Is For
- Virtual Assistants (VAs): Learn how to step into a strategic role and guide clients with confidence.
- Business Owners: Stop guessing at marketing — build a clear plan that delivers ROI.
- Freelancers & Marketers: Go beyond task execution by offering valuable strategic insights.
Why It Matters
Without a strategy, marketing feels scattered. With one, every post, ad, or email has a purpose — moving customers closer to buying. This course gives you the tools to:
- Eliminate wasted marketing spend
- Focus on actions that drive measurable growth
- Build campaigns that are consistent, predictable, and scalable
What’s included in the course?
- Live weekly online lessons with step-by-step guidance, techniques, and expert tips
- Hands-on exercises to help you apply what you learn
- Revision quizzes to reinforce knowledge and track progress
- Private AI-assisted discussion space to ask questions and get support
- Full access to rewatch the online lessons anytime
- Course certificate upon completing all lessons and quizzes
Learn from a Digital Marketing Strategist
Most businesses throw time and money into random marketing tactics without a plan. The result? Wasted budgets, missed opportunities, and inconsistent results. This course teaches you how to create a clear, effective digital marketing strategy that ties everything together — SEO, Social Media, Adwords, Email Marketing, and more — so every effort works toward measurable business goals.
What You'll Learn Inside the Course
Learn step by step how to create effective digital marketing strategies.
This course uses simple frameworks, practical tools, and guided examples so you can quickly gain confidence and put your strategy into action.
The Foundations of Digital Marketing
Understanding how SEO (Search Engine Optimisation), Paid Advertising, Social Media Marketing, Content Marketing, Email Marketing, Affiliate & Influencer Marketing, Conversion Rate Optimisation (CRO), Analytics & Data-Driven Marketing, Mobile & App Marketing, and Emerging AI-driven channels all work together
Key metrics every marketer should track
Building customer personas and identifying your target audience
01
Setting Goals and KPIs
How to set SMART goals that actually drive progress
Defining KPIs for awareness, engagement, and conversions
Tracking the right numbers (and ignoring vanity metrics)
02
Building a Winning Strategy
Mapping the customer journey (awareness, consideration, conversion, retention)
Choosing the right digital channels for your audience
Balancing organic growth vs. paid campaigns
03
Campaign Planning & Execution
Creating integrated campaigns across multiple platforms
Budgeting and resource allocation for maximum ROI
Using simple frameworks to stay organised and consistent
04
Measuring & Optimising Performance
Setting up dashboards and reports for clarity
Analysing data to identify what’s working
Iterating campaigns for continuous improvement
05
Real Stories. Real Results.
Don’t just take our word for it hear how learners around the world mastered new skills faster than ever.
“I finished a full course in just 5 days and landed a freelance gig the same week!”
Ready to Build the Marketing Skills Every Business Is Looking For?
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