Build confidence running Google Ads that get clicks and customers.
Who This Course Is For
Virtual Assistants (VAs): Add high-value paid advertising skills to your toolkit.
Business Owners: Manage your own ad spend with confidence and control.
Freelancers & Marketers: Offer Google Ads campaign setup and optimisation as a service.
Beginners in Digital Ads: Learn the basics before moving on to advanced campaigns and scaling.
Why It Matters
Running ads without knowledge often leads to wasted spend. With the right skills, you can run campaigns that bring in leads and sales profitably.
Precision: Target exactly the audience you want.
Speed: Drive traffic and leads immediately, not months later.
Measurability: Track ROI with clear data and reporting.
Scalability: Grow campaigns with confidence as results improve.
Course Overview
- Duration: 4 Weeks
- Level: Beginner, Intermediate to Advanced
- Certificate: Yes
- Access: Desktop, Mobile, and Tablet
Learn from an Adwords Specialist
Whether you’re brand new to digital ads or want to upskill for client projects, this course makes Google Ads simple.
You’ll go from “how do I run ads?” to confidently setting up campaigns, writing ads, and tracking results like a pro.
What You'll Learn Inside the Course
Build hands-on skills in every core area of Google Ads.
We’ve designed this course with practical tools, clear steps, and real-world examples so you learn faster, stay confident, and launch campaigns that perform.
Getting Started
Introduction to Google Ads & key terms (PPC, CTR, CPC, Quality Score)
Setting up your Google Ads account step by step
Navigating the dashboard (Campaigns, Ad Groups, Ads, Keywords)
01
Research & Structure
Keyword research basics with Google Keyword Planner
Match types explained (Broad, Phrase, Exact, Negative)
Campaign structure vs. Ad Group structure
02
Writing & Building Ads
Crafting effective ad headlines & descriptions
Using Ad Extensions (sitelinks, callouts, call extensions)
Building your first Search Campaign
03
Landing Pages & Quality Score
Why landing pages matter for ad performance
Basics of designing high-converting landing pages
Connecting ads to the right pages for better Quality Score
04
Budgeting & Bidding
Setting realistic daily budgets
Manual CPC vs. Smart Bidding strategies
How to test ads without overspending
05
Tracking & Analytics
Setting up Google Analytics & Conversion Tracking
Key metrics to watch (CTR, CPA, ROAS)
Creating simple reports for yourself or clients
06
Optimisation & Scaling
Analysing search terms & adding negatives
Split testing ad copy for better performance
When & how to scale winning campaigns
07
Troubleshooting & Wrap-Up
Common mistakes beginners make & how to fix them
Dealing with disapproved ads and policy issues
Course recap: From setup to optimisation
08
Real Stories. Real Results.
Don’t just take our word for it hear how learners around the world mastered new skills faster than ever.
“I finished a full course in just 5 days and landed a freelance gig the same week!”
Ready to Build the Marketing Skills Every Business Is Looking For?
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