Learn How to Grow Social Media Audiences, Engage Followers, and Drive Sales
Who This Course Is For
Virtual Assistants (VAs): Learn to manage social accounts and run campaigns for clients.
Business Owners: Take control of your brand presence on Facebook & Instagram.
Freelancers & Marketers: Expand your services by offering social media management.
Beginners in Marketing: Gain hands-on skills to plan, create, and optimise social content.
Why It Matters
Social media is where many customers first discover your brand. Without a clear strategy, you risk being overlooked or inconsistent.
Awareness: Build visibility on the platforms your customers use daily.
Engagement: Strengthen relationships with authentic, consistent content.
Growth: Turn followers into leads and sales with smart campaigns.
Control: Stop relying on guesswork and learn what really works.
What’s included in the course?
- Live weekly online lessons with step-by-step guidance, techniques, and expert tips
- Hands-on exercises to help you apply what you learn
- Revision quizzes to reinforce knowledge and track progress
- Private AI-assisted discussion space to ask questions and get support
- Full access to rewatch the online lessons anytime
- Course certificate upon completing all lessons and quizzes
Get Taught by a Social Media Marketing Specialist
Whether you’re brand new to social media marketing or want to upskill for client projects, this course makes Facebook & Instagram simple.
You’ll go from “what do I even post?” to confidently creating content, running ads, and tracking results like a pro.
What You'll Learn Inside the Course
Build hands-on skills in every core area of Facebook & Instagram marketing.
We’ve designed this course with practical tools, clear steps, and real-world examples so you learn faster, stay confident, and grow accounts that perform.
Getting Started with Social Media Marketing
Why Facebook & Instagram matter for businesses
Setting up business accounts the right way
Introduction to Meta Business Suite
01
Optimising Profiles for Success
Branding basics: profile photos, bios, links, and highlights
Setting up call-to-action buttons (contact, shop, book)
Cross-connecting Facebook Pages and Instagram
02
Content Strategy & Planning
Content pillars: educational, entertaining, promotional
Building a monthly content calendar
Caption writing techniques that drive engagement
03
Creating Scroll-Stopping Content
Designing visuals and stories that stand out
Basics of reels and video content
Free tools for creating professional posts quickly
04
Facebook & Instagram Ads Basics
Difference between boosted posts and real ad campaigns
Navigating Ads Manager step by step
Audience targeting essentials (demographics, interests, lookalikes)
05
Running Campaigns with Confidence
Setting budgets and schedules for ads
Writing ad copy that converts
Choosing the right objectives (awareness, traffic, conversions)
06
Analytics & Optimisation
Understanding Insights and Ads Manager reports
Key metrics: reach, engagement, CTR, conversions
How to refine campaigns based on results
07
Growth Tactics & Wrap-Up
Community-building strategies to grow followers
Using hashtags, collaborations, and influencer marketing
Automating posts, tracking ROI, and scaling what works
08
Real Stories. Real Results.
Don’t just take our word for it hear how learners around the world mastered new skills faster than ever.
“I finished a full course in just 5 days and landed a freelance gig the same week!”
Ready to Build the Marketing Skills Every Business Is Looking For?
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